Anna Frost — Trail & Ultra Running Coach
Personalized coaching for runners of all levels — from your first trail race to your fastest 100 miles.
Full On Coaching — What's Included
Passion. Consistency. Progression.
Weekly personalized training plan on TrainingPeaks
Suitable for all ages and abilities — beginners to competitive ultra athletes
Initial questionnaire and 1:1 call covering goal setting, race planning, and your running journey
Unlimited contact via email, call, or text
Regular training analysis, feedback, and comments on TrainingPeaks
25% off a 3-month nutrition plan from Mikki Williden
Discount code for any Suunto watch
Frosty’s Footsteps Merchandise
US$200 per month | Minimum 3-month commitment
Looking For A Structured Training Block?
In addition to Full On Coaching, Anna offers two fixed-length programs for runners with a specific race on the horizon.
Telluride Mountain Run — 10-Week Training Program
A race-specific coaching program built for the demands of the San Juan Mountains — altitude, technical terrain, and racing above 13,000 feet. Ideal if you're targeting the Telluride Mountain Run on August 22–23, 2026.
US$350 — 10-week program
12-Week Trail Running Program
A structured 12-week coaching block for any trail race, any distance — from your first 5K to a 100-mile ultra. Personalized to your goal race, your terrain, and your life.
US$400 — 12-week program
About Anna Frost
Anna loves and understands the science — but believes great training has to live in your heart. It has to be interesting, fulfilling, and something you genuinely love.
Her career
Anna Frost is a professional trail, ultra, and mountain runner with over 20 years of international racing experience. Since 2004, she has raced across every terrain and distance imaginable — stage races, vertical kilometers, and everything up to 100 miles. She has known wins and DNFs, injury and fatigue, and has grown through all of it into a more rounded, complete, and efficient athlete and person. Running, she believes, is what she does — not who she is.
Her Background
Anna grew up competing in field hockey, rowing, touch rugby, cross-country running, triathlon, and adventure racing. She went on to study Physical Education at Otago University — covering personal training, coaching, biomechanics, anatomy, sports psychology, and nutrition — and followed that with a Post-Graduate Diploma in Teaching. She then went to Europe to take on the mountain and trail running world, beginning an international career that has taken her to every corner of the globe.
Her Coaching Approach
Anna's coaching centres on self-awareness — learning to read, listen to, and react to your own body. She has concentrated on balanced living, hormone health, nutrition, lifestyle, relationships, and compassion, and brings all of that into her work with athletes. She loves and understands the science, and will work with each athlete to find their best motivation, direction, and goals in whatever way suits them best. Training has to be interesting and fulfilling — you have to love the journey.
Who Anna Coaches
Anna coaches runners of all ages and all levels — beginners aiming to complete their first race, intermediate runners building mileage safely and progressively, and competitive athletes training for a specific race or goal. As long as you are up for the challenge, she is keen to meet you halfway. Anna is also a mother, and understands better than most how to build training around the full demands of real life.
Train With Anna For A Trail Run Adventures Trip
Anna also coaches athletes preparing for Trail Run Adventures guided trips — including destination races like the Ultra Skyrunning Madeira in June. If you're joining a Trail Run Adventures trip and want to arrive fit, confident, and ready to make the most of every mile, Full On Coaching gives you the preparation to do exactly that.
Trail Run Adventures offers small-group guided trail running trips to epic destinations worldwide — Madeira, Patagonia, Japan, New Zealand, and more — with all logistics handled so you can focus entirely on the running.
